Business Administration (Marketing)

The three-year Business Management (Marketing) diploma program is designed to give students a background in business management with emphasis on the area of Marketing. Students acquire a solid understanding of the practices involved in marketing and promoting a product or service. This includes advertising, market research, professional selling, distribution, business planning, and customer relations.

OBJECTIVES
Upon successful completion of the program, graduates will be able to:

1. Analyze the marketing environment to develop a comprehensive marketing strategy with recommendations for implementation and monitoring of the strategy.
2. Critically analyze and provide business solutions to marketing product, price, promotion, and distribution decisions.
3. Integrate ethical marketing strategies and tactics for application in both domestic and global marketing environments.
4. Create support materials for use in the implementation of a marketing strategy.
5. Integrate business concepts for effective business planning and strategic management.
6. Demonstrate application of the Conference Board of Canada employability skills.

ENTRANCE REQUIREMENTS – ACADEMIC YEAR 2020-2021 ONLY
Academic:
Eligibility for admission to Business Administration/Business Management programs requires the applicant to meet one of the following four academic criteria:

1.  High School
High School Graduation
2.  Comprehensive Arts and Science (CAS) Transition
Comprehensive Arts and Science (Transition) Certificate with the following courses:
i. Math Fundamentals: MA1040, MA1041

CAREER OPPORTUNITIES
Graduates of the program may obtain employment in a variety of marketing areas such as distribution, media, advertising, retailing, and personal selling in a variety of industries and associations.

ACCREDITATION
Business Management (Marketing) is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) in all campus locations. ACBSP is the leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.

PROGRAM TRANSFERABILITY
The Business Administration/Management programs offer exit points after Year 1, Year 2, and Year 3.

Graduates of the Business Administration/Management programs may have the opportunity to transfer credits to institutions/associations such as:
• Memorial University of Newfoundland
• Cape Breton University, Sydney, Nova Scotia
• Athabasca University, Alberta
• Lakehead College, Alberta
• University of Lethbridge, Alberta
• University of New Brunswick, Saint John campus
• Okanagan College, British Columbia
• Lakehead University, Ontario
• Northwood University, Michigan, USA

Graduates may also wish to further their studies to achieve professional designations with:
• Canadian Institute of Financial Planning
• Canadian Professional Sales Association
• Canadian Public Relations Society
• International Personnel Management Association (IPMA) – Canada
• The Payroll Association of Canada

CNA Graduates from this area – 5 year trending